Sprim Health Marketing and Health Communication Practice

Sprim offers a dedicated group of business specialists with a focus on successful marketing concepts for brands and businesses. We develop customized marketing programs designed to fit both local culture & regulations and client’s marketing objectives & guidelines.

· Practice Example: Health Marketing Strategy

Global epidemic of obesity; increasing number of heart diseases, diabetes, allergies; avian flu crisis…: in the last decades media have raised anxiety among consumers about increasing health risks. The quest for a safe and healthy solutions has hence become a major concern all around the world, making consumers very receptive to health claims.br>
All major companies have had to implement extensive strategies to provide consumers with new standards regarding health. But a health marketing strategy can not be successful without relying on valid scientific and medical content.

However, perceptions of health and nutrition issues vary tremendously across countries and over time. This scientific content needs therefore to match current local concerns. A fine insight on local stakes is essential to optimize “The right claim at the right time” strategy.

With an ever-increasing flow of information about health, sometimes contradictory, many consumers are lost; and have become wary of health claims. For that reason, it is critical to use scientific content publicly validated by experts (medical, scientific, regulatory), key opinion leaders in their country. SPRIM’ proprietary international network of 350 experts includes Nobel Prize Laureates, Member of Academies of Medicine, and Experts of Regulatory Agencies…

HHealth is a multidisciplinary area, and our clients needs often require the cooperation of multi-discuplinary specialists (nutritionists, immunologists, pediatrician…), which is made possible by our local offices worldwide, where our teams have developed an expertise in scientists coordination. International and local experts’ knowledge, combined with our professional consultants’ methodologies, give to our clients a unique perspective on local health stakes, helping them redesign their marketing strategy.

· Practice Example: Health Marketing Operational solutions

The objective is to create a coherent communication strategy providing link and synergy throughout the countries, to make real for each one the commitment of the company towards health and wellbeing, and provide business leverage as well as interactivity with all stakeholders. br>
SPRIM’s approach consists in developing a flow of validated information about health benefits of products. This flow follows the traditional influence map: from key opinion leaders to final consumers.

Interestingly, in the past decades, the medical/scientific communities have been challenged by health and risk perception coming from consumers. The management of this word of mouth has become a strategic objective and led SPRIM to create tools and methodologies to monitor and tackle this fast-growing trend propelled by internet and other non traditional groups of influence.

SPRIM’s communication plans address each of these specific groups with appropriate tools and methods.