Health: what matters now…and tomorrow
Sprim translates health issues into business decisions

SPRIM is a unique global research-driven consulting company focused on health with a highly specialized combination of skills and resources.

SPRIM has the ability of managing health issues both at the local and global levels, with offices fully operational in Asia, North America, South America and Europe, staffed with over 480 professionals specialized in all aspects of health management.

Sprim operates four global practices – R&D, Health Marketing, Quality Assurance and Strategy & Investment and assist clients in four industries: food & retail, pharmaceuticals & chemicals, FMCG and Building & Transportation.

Founded in 1987, SPRIM employs health professionals in 20 offices in 15 countries offering a unique perspective on health issues. SPRIM is providing solutions for 400 clients including 50 Fortunes 500 companies in Asia, North America, South America and Europe.

Sprim R&D Practice

Sprim R&D practice focuses on innovation management and increasing R&D capabilities both geographically and time wise. Sprim unique established and specialized presence in strategic geographical areas for R&D i.e. China, Latin America together with its local presence in Europe and North America allows our clients to heighten their global R&D capabilities.

· Practice Example: Clinical Trials

Sprim research-driven and global organization allows offering a unique service to streamline your clinical trials process and achieve the following:

 Sprim QA Practice

SPRIM QA practice is delivering business solutions based on health insights across the food supply chain including technology providers, ingredients manufacturers, food manufacturers, food retailers and industrial caters.

· Practice Example: Food Safety Audit teams

SPRIM has developed know-how and a strong awareness in the fields of audit, training, hygiene consulting, food safety, quality control and crisis management. The hygiene, safety and quality management and auditing system developed by SPRIM experts is innovative and tailored to meet your needs and reach your objectives. Our differentiation compares other auditing and consulting companies is based on:br>
- Our approach: We are a medical oriented company so we always conduct a detailed diagnostic of the present situation before to define the objectives and the system to reach then;

- Our “all in one service”: we are able to audit your stores or production area but also your supply chain, logistic and distribution service. Meanwhile we can provide professional management and training tool to insure the sustainability of your hygiene and quality system (Best Practices Manual, product specification, quality improving system, operational crisis management…etc)

- Our auditing tools: our checking points are developed according the international standards (HACCP, IFS, BRC…etc), the local regulation in force and the client’s specific requirements. Our microbiological, physical and chemical analysis menus are adapted to the local regulations and validated y our comity of expert

- Our methodology: all analysis and audit reports will bring clear identification of the non-conformities, the action plans to be setup (associated to some deadlines) and some pedagogic tools for easy understanding of the main problem.

-- Our consulting services: To answer to its clients needs Sprim has developed a specific consulting service designed to assist your suppliers in some hygiene, food safety and quality improvement tailored according their individual specific needs and the client requirements.

· Practice Example: Crisis Prevention and Management

As an established, reputable source on health strategy consulting, SPRIM has been adept in developing innovative resources and expertise to assist its global clients undergoing acute safety crises. Globalization of health trends and the internationalization of health issues undeniably created new international needs for our clients. Perceptions of both health and perceived risks to health have emerged as being exceedingly different across the globe.br>
TToday our teams are trained with our local and international network of experts to anticipate, prevent and manage potential crisis situations that impact our clients’ activities. “Detection, prevention and solution” are key outcomes our clients have asked us to furnish-- 24/7 in 15 countries. SPRIM ensures that a core of highly trained experts is focused on your industry’s particular safety requirements. Our hands-on and focused approach allow us to provide our client with local insights as well as strategic recommendations.

· Practice Example: Chemical Assessment

SPRIM is currently assisting leading companies faced with environmental and safety challenges in all continents. SPRIM’s expert teams is assessing a broad range of environmental and safety issues including: PFOE, brominate flame retardants, organochlorine, diisocyanate exposure, phtalate esters and TXIB, hexavalent chromium, Zinc – Nickel Plating, heavy metals exposure, ethyl-benzene, permethrin, endosulfan, VOCs, nanotechnologies and many others toxicological issues.

Sprim Health Marketing and Health Communication Practice

Sprim offers a dedicated group of business specialists with a focus on successful marketing concepts for brands and businesses. We develop customized marketing programs designed to fit both local culture & regulations and client’s marketing objectives & guidelines.

· Practice Example: Health Marketing Strategy

Global epidemic of obesity; increasing number of heart diseases, diabetes, allergies; avian flu crisis…: in the last decades media have raised anxiety among consumers about increasing health risks. The quest for a safe and healthy solutions has hence become a major concern all around the world, making consumers very receptive to health claims.br>
All major companies have had to implement extensive strategies to provide consumers with new standards regarding health. But a health marketing strategy can not be successful without relying on valid scientific and medical content.

However, perceptions of health and nutrition issues vary tremendously across countries and over time. This scientific content needs therefore to match current local concerns. A fine insight on local stakes is essential to optimize “The right claim at the right time” strategy.

With an ever-increasing flow of information about health, sometimes contradictory, many consumers are lost; and have become wary of health claims. For that reason, it is critical to use scientific content publicly validated by experts (medical, scientific, regulatory), key opinion leaders in their country. SPRIM’ proprietary international network of 350 experts includes Nobel Prize Laureates, Member of Academies of Medicine, and Experts of Regulatory Agencies…

HHealth is a multidisciplinary area, and our clients needs often require the cooperation of multi-discuplinary specialists (nutritionists, immunologists, pediatrician…), which is made possible by our local offices worldwide, where our teams have developed an expertise in scientists coordination. International and local experts’ knowledge, combined with our professional consultants’ methodologies, give to our clients a unique perspective on local health stakes, helping them redesign their marketing strategy.

· Practice Example: Health Marketing Operational solutions

The objective is to create a coherent communication strategy providing link and synergy throughout the countries, to make real for each one the commitment of the company towards health and wellbeing, and provide business leverage as well as interactivity with all stakeholders. br>
SPRIM’s approach consists in developing a flow of validated information about health benefits of products. This flow follows the traditional influence map: from key opinion leaders to final consumers.

Interestingly, in the past decades, the medical/scientific communities have been challenged by health and risk perception coming from consumers. The management of this word of mouth has become a strategic objective and led SPRIM to create tools and methodologies to monitor and tackle this fast-growing trend propelled by internet and other non traditional groups of influence.

SPRIM’s communication plans address each of these specific groups with appropriate tools and methods.