Health Marketing
& Communication (HMC)

SPRIM's understanding of current health trends helps its clients reposition their brands in order to add value to their products, make suitable and credible health & well-being claims, and identify the best development and positioning scenarios.

From generating new concepts, to defining and implementing communication strategies, SPRIM provides a fully-integrated Health Marketing & Communication approach for brands and products.

Client Aims	SPRIM Services
Integrate New Health Trends or Data to Develop Brand / Product Identity Communicate Product's health benefits and distinctive features Determine and implement a 360 degrees communication action plan Identify, develop, justify and communicate Health Based Premium Promote differentiating Assets Optimize Communication through endorsed message to the Medical Community	Brand Health Strategy Definition Product (Re)positioning and Boost Message Endorsement and Communication Hooks Definition Health Key targets Definition Implementation of Health Communication Action Plans

Brand Health Strategy Definition

“We at SPRIM believe that Health is a value creation driver for a brand. Our team of marketing experts, together with our scientific resources, assist our clients with the development of brand leadership strategies, based on the most robust or innovative Health trends.”

Mr. Frédéric Boulay, Managing Partner, SPRIM Mexico, Mexico City

We provide the following services:

• Brand Matrix analysis: Trends Drivers Insights Analysis
• Definition and Development of New Concepts
• Identification of Health-based added value and of differentiating potential
• Identification of new Channels of communication for the brand>
• Analysis of Brands’ target audience, Visibility analysis
• KPI definition




Product (re)positioning and Boost

• Product Portfolio Analysis
• Product differentiation and Health Added Value Potential
• Product launch strategy
• Product repositioning, integrating new health trends
• Defining Communication Mix for product Boost
• Selection of Communication Channels
• Analysis of Product prescription channels

 

Message Endorsement and Communication Hooks Definition

Defining and Endorsing Differentiating Assets, Communication Hooks and Key messages

• Designing endorsement strategies for Product and Brands with ad hoc Key Opinion Leaders and/or institutional endorsement
• Generating new health-based Communication Hooks

Health Key targets Definition

“Devising innovative, strategic, targeted and creative approaches that are delivered on time and on strategy is the day-to-day work of our HMC professionals”

Ms. Sonia Lázaro, Managing Partner SPRIM Spain and Portugal, Madrid

 

• Above the line messages validation
• Below the line strategy definition and Campaign Design
• Target definition through map of influence
  • Consumers
  • Health Care Professional
  • Media (Scientific, medical, general, trade)
  • Academic
  • Authorities
  • Retail and Distribution
  • Institutions
  • Medical Associations
  • Consumer Associations
  • Payers
• Developing internal Marketing Tool Kits for internal Communication

Health Marketing and Communications

We implement a targeted 360° "Communication Action Plan”