{"version":"1.0","provider_name":"SPRIM","provider_url":"https:\/\/www.sprim.com\/es\/","author_name":"Tyler Davis","author_url":"https:\/\/www.sprim.com\/es\/post\/author\/tyler-davis\/","title":"Maintaining Proper Hair Health: Educating the Consumer","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mAOdtJQWqy\"><a href=\"https:\/\/www.sprim.com\/es\/case-studies\/maintaining-proper-hair-health-educating-the-consumer\/\">Maintaining Proper Hair Health: Educating the Consumer<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.sprim.com\/es\/case-studies\/maintaining-proper-hair-health-educating-the-consumer\/embed\/#?secret=mAOdtJQWqy\" width=\"600\" height=\"338\" title=\"\u00abMaintaining Proper Hair Health: Educating the Consumer\u00bb \u2014 SPRIM\" data-secret=\"mAOdtJQWqy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.sprim.com\/wp-content\/uploads\/2019\/06\/girl-1246525_1920.jpg","thumbnail_width":1600,"thumbnail_height":1067,"description":"To capitalize upon existing opportunities in the market, the client required consumer understanding of the key mechanisms behind declining hair health. SPRIM leveraged scientific marketing collateral (white papers) developed by the company to educate healthcare professionals, namely dermatologists, to create a consumer targeted series of E-Books, taking concepts and language written for medical doctors, and repositioning the material to effectively educate the consumer."}