A healthcare technology company that provides non-invasive algorithm-based diagnostics was entering the US market with a liver health diagnostic tool and required a key opinion leader (KOL) in the hepatology space to advise their scientific support process and communication strategies as well as be an ambassador to the brand in the US. The KOL needed to:
- Be an influencer and thought leader in the hepatology space in the US
- Have a special interest or focus in biomarker-based tests for liver diagnostics
- Have experience in market communication and scientific support development
- Be forward facing with experience in public engagements
