A top US-based, multi-national oral care brand sought to revamp its educational materials to better accommodate the evolving needs of dental students, a population now dominated by millennials. The client’s presentations were becoming increasingly outdated when compared to modern learning behaviors.
The client needed new educational assets targeting first and final year dental students. Importance was placed on flexibility so the materials could be implemented globally and malleable to different teaching styles.
For SPRIM, this project provided an opportunity to exhibit its expertise in educational asset development.