INTRO
SPRIM spearheaded a public-private partnership between Unilever and Abbott Nutrition and helped create an innovative solution to curb the progression of diabetes in India.
SPRIM spearheaded a public-private partnership between Unilever and Abbott Nutrition and helped create an innovative solution to curb the progression of diabetes in India.
The two brands, along with SPRIM, desired to ‘turn the needle back’ on the diabetes pandemic with a belief that no company on its own is able to slow the growth of this disease.
SPRIM created the Diabetes Grand Challenge, a scientific program designed to help consumers understand how meaningful lifestyle modifications promote wellness. This program also provided tangible tools for HCPs to promote healthier lifestyles in the treatment of non-communicable diseases.
As part of the program, SPRIM created a digital platform designed to encourage lifestyle modifications by improving diet and physical activity.
SPRIM implemented the digital interface with key solution partners and key opinion leaders, making it a success.
The digital platform reached more than 100,000 users in India and provided a simple platform for people to make modifications to their lifestyles.
We have a unique integrated service model combining consulting, agency and CRO. It is composed of four practices: Strategy and Innovation, Regulatory and Scientific Affairs, Research and Clinical services and Health Marketing and Communications.