Video: Celebrating 15 Years with Unilever

SPRIM has worked with dozens of Unilever brands on projects ranging from market rollouts and HCP engagement to business innovation. … Read More 

The Forgotten Piece to the Adherence Puzzle

Medicines don’t work if patients don’t take them. It’s one of the biggest culprits in healthcare’s nearly $300 billion problem. Estimates show poor adherence causes approximately 125,000 deaths and at least 10 percent of hospitalizations annually. Patient Engagement Programs Pharma companies are actively … Read More 

When It’s Time to Fire Your Agency

Marketing to doctors (a.k.a medical marketing, health marketing, professional marketing) is a core marcomm tactic that helps brands stand out against the blaring noise on neighboring store shelves. Naturally, as companies have abused this system to scrounge up market share, we’ve … Read More 

This is why your patient engagement dollars are wasted.

A Patient (and consultant’s) Point-of-View on Patient Services Imagine, as a patient, you leave the doctor’s office having been diagnosed with a chronic disease. The treatment calls for heavy doses of medication and changed lifestyle habits. You pestered the doctor … Read More