Finally, an actionable way to measure HCP engagement

Often, health marketers struggle to find the necessary metrics to determine how hard their medical marketing programs are working for them.

The SPRIM Engagement Score (SES) is an essential KPI that not only measures HCP engagement and conversion, it provides insights to optimize and strengthen your programs.

The SES Methodology is rooted in SPRIM’s 20 years of experience in health marketing and innovation. We have adapted and enriched the powerful NPS score to the non-audited market context, providing a reliable and actionable tool to help marketers strengthen HCP advocacy and prescription.

Real time KPI gauges the quality of visits and/or communications overall
Data-driven program that identifies the HCP segments that are most receptive
Analysis to identify any communication gaps and to provide insights to adjust/improve materials and messaging

With defined target profiles and segments, you will be able to create specific action plans, customizing the communication to your HCPs according to your goals.

NESTLÉ CASE STUDY

We collaborated with Nestlé on the best way to measure HCP engagement through an online methodology during the pandemic
We established a highly relevant and predictive key performance indicator — adapting NPS methodologies used for consumers to make them relevant for HCP
We profiled /segmented HCP based on their levels of engagement and developed a strategy to increase the number of prescribers. The resulting strategy boosted prescribers by 40%

TESTIMONIAL

“SPRIM played an essential role on this project. Thanks to them, we were able to address issues that had been stagnating for some time. The analyses we ran enabled us to elevate and progress our internal discussions. I am very grateful to the SPRIM team for the journey and I hope that this partnership will continue to grow.”

CAROLINA FALCOSKI
Nutrition, Health and Wellness Coordinator, Nestlé Brazil

WHAT SES DELIVERS

Greater team engagement
Optimized HCP lists and messaging
Improved HCP relationship
ROI increase

The Science of Pragmatic Health Innovation

Our integrated service model joins rigorous scientific analysis with pragmatic tech processes to more efficiently detect, progress, promote and implement new ideas in the life sciences and human health

We’ll help you through the full product lifecycle.

Strategy & Innovation

Identification of scientifically supported growth avenues for health science technologies.

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Clinical & Scientific Affairs

Improve tools and processes to better substantiate scientific claims for your product.

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Medical Marketing & Engagement

Maximize the potential of existing products, therapies and technologies.

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Finally, an actionable way to measure HCP engagement

NESTLÉ CASE STUDY

TESTIMONIAL

WHAT SES DELIVERS

Greater team engagement

Optimized HCP lists and messaging

Improved HCP relationship

ROI increase

The Science of Pragmatic Health Innovation

Strategy & Innovation

Clinical & Scientific Affairs

Medical Marketing & Engagement