Global Strategy and Local Guidance for Professional Marketing
On-pack claims and endorsements from healthcare providers can be the tipping point for consumers to buy. Recognizing this, top personal care brand Dove asked SPRIM to optimize and expand its medical marketing program. This created strong brand credibility among doctors, and ultimately, the brand garnered the first on-pack claim in the region
Dove recognized diminishing returns and consistency from their medical professional marketing programs. Limited resources among global and local teams challenged opportunities for optimization and growth.