Medical Marketing For Dove

Medical Marketing & Engagement


The Approach

Individual country assessments by SPRIM validated market status in 40+ countries. Deep dive discussions with key stakeholders helped create a clear view of each markets’ strengths and opportunities. Results were analyzed and bundled to create a globally aligned strategy with assets and plans that were adaptable to each market.





The Findings

Goals set by the global team were unrealistic for the local markets to attain due to lack of guidance, tracking and budgetary constraints.

  • Brands had consumer marketing expertise, but physician marketing expertise was left up to agencies that were generally rooting for their own team
  • Local teams were hungry for more a collaborative relationship with the global team
  • Internal turnover inhibited continuity and growth of all brand efforts




The Results

The partnership with SPRIM and the company’s global headquarters optimized high-value programs across four continents. Collaboration allowed the client to:

  • Provide local teams with ongoing support for three years
  • Create united assets and guidelines which reduced local costs and improved engagement
  • Develop and implement a proprietary CRM for program tracking, which substantiated the first regional on-pack claim



Speak To The Medical Marketing & Engagement Lead In Your Area

We have a unique integrated service model, offering consulting services for every lifecycle stage of your product. It is composed of four practices: Strategic Innovation, Regulatory & Scientific Affairs, Research & Clinical Services and Medical Marketing & Engagement.