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Client Goals

Aiming to educate consumers on the mechanisms of declining hair health to ultimately progress product visibility, a top hair-wellness company enlisted SPRIM to:

  • Facilitate increased understanding of the hair follicle as it relates to its function as an organ in the body, and thus is affected by the function of other organ systems
  • Describe the key mechanisms of declining hair health and how less than optimal function of specific organ systems propagate these mechanisms
  • Advance awareness of life style steps that can be taken to intervene upon the mechanisms of declining hair health as well as supporting key nutraceutical ingredient interventions; the latter providing the link to the company’s line of products