Executive Summary
How well executed innovation actually happens
A pet food company needed to change to it’s formula with more natural ingredients to better meet changing customer expectations.
In our partnership, SPRIM:
– Found and searched scalable product options
– Presented six viable options
– Increased product efficacy
– Helped remarket company
– Grew existing market by improving existing product
A large-scale producer of pet food wanted to reformulate it’s specialized dog food to contain more natural ingredients. SPRIM was hired to source novel and natural ingredients with the following objectives in mind:
To build a better dog food, SPRIM had to change the way they thought.
This is where the SPRIM difference came into play. We enabled three of our interlocking capabilities to find what our partner needed.
Global Footprint
Technology landscaping
Delivered Solution
With SPRIM’s recommendation, the company was able to reformulate its model with vetted products and get to market without falling behind competitors.
The new formula:
We leveraged our global, multi-disciplinary capabilities to help our partner maximize their potential, learning even more about how we can create natural solutions across many industries.
That’s how a dog-eat-dog world turned into a win-win.