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The global supply leader of Antarctic krill oil set a mission to improve the lives of systemic lupus erythematosus (SLE) patients. To ensure the success of their social mission, the client needed to deeply understand the needs of the SLE community, including their health care professionals (HCPs) and families.  SPRIM was retained to uncover these needs in order to develop a comprehensive education and support program, resources, as well as a future product distribution strategy that would be applied once efficacy was demonstrated via clinical trial.