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Thought Leadership and Education in a Growing Industry

A leading provider of high-quality, direct-to-consumer (DTC) dietary supplements sought out opportunities to build thought leadership in a rapidly growing market category. As competition increased via the introduction of mediocre players and formulas, a differentiation strategy that focused attention on the importance of quality was critical. … Read More 

Garnering An On-Pack Health Claim For A #1 Yogurt Brand

A top yogurt brand recognized the need to differentiate their probiotic-rich product from competition. The client tasked SPRIM with determining how to become the first yogurt product with an on-pack health claim regarding improved digestion. … Read More 

Growing Global

NUTRAFOL┬« is a rapidly growing dietary supplement company that needed to understand the feasibility of expanding its premium hair-growth brand across Latin America, Europe, Asia and the Middle East. SPRIM was engaged to execute a comprehensive regulatory analysis across 17 markets to inform a geographic-expansion strategy. … Read More